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Judge This

posted by: October 8, 2015 - 7:00am

Cover art for Judge ThisDo you often judge based on first impressions?

 

I do and so does Chip Kidd, the designer who has made many recognizable book covers. In his latest book, Judge This, Kidd validates our snap decision making. As with his earlier, all-ages introduction to graphic design, Go, which was previously reviewed, Kidd empowers those of us who aren’t in the industry to think critically about the way information is visually transmitted and received. He points out how necessary it is, in our modern age, to make the information we are constantly transmitting appealing and easy to understand. He presents a simple question for analyzing the success of virtually any design: Is it mysterious or clear? Kidd proves his point by illustrating examples of design from his daily life, critiquing everything from Diet Coke cans to pop-up ads. He also shows his own portfolio of work and explains the thought processes involved in their creation.

 

This book is one of a growing trend being published based on TED Talks and commencement speeches delivered by their authors. Constrained to an easily accessible, fun-sized format reminiscent of inspirational books like O’s Little Book of Happiness, and sourced from influential experts in their fields, they are philosophical texts for all of us with busy, complicated lives. NPR listeners will be familiar with many of the names coming from other publishers, including Make Good Art by Neil Gaiman, Very Good Lives by J K Rowling and We Should All Be Feminists by Chiamanda Ngozi Adichie.

 

Liz

Liz

 
 

This is a good choice. I liked the book a lot - plus his children's version!



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Revised: November 18, 2015