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Five Million Jobs

posted by: September 12, 2014 - 7:00am

Cover art for Factory Man“Between 2001 and 2012, 63,300 American factories closed their doors and five million American factory jobs went away.” Author Beth Macy quotes these figures in her best-selling new book Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local and Helped Save an American Town. Macy writes about the impact of free trade and globalization as it affects rural Henry County, Virginia, and its century old furniture manufacturing industry. Think this sounds a bit dry? Meet the driven factory man of the title: John Bassett III.
 

J.D. Bassett built his first furniture factory in his front yard around 1902. Twenty years later, his Bassett family furniture dynasty, with multiple factories employing hundreds of workers, was thriving thanks in part to the native “assets:” cheap southern labor and Piedmont forests ripe for lumber harvest. With Bassetts building churches, banks and schools, Bassett, Virginia, became the quintessential company town and the Bassett family its royalty, marrying its sons and daughters to scions of other local manufacturers. John Bassett III, grandson of J.D., seemed destined to inherit the Bassett Furniture throne until family politics and imported Chinese-made bedroom suites intervened.
 

Elbowed aside in favor of a brother-in-law, John Bassett III was determined to succeed on his own merit, and eventually settled at Vaughn-Bassett Furniture in nearby Galax. In direct competition with his own family, he found the larger threat to his business to be the growing stream of wooden furniture imported from Asia, priced well below what American companies could charge for their domestic product. With Virginia factories shutting down and double digit unemployment figures skyrocketing, Bassett struck back. Taking on foreign manufacturing, United States economic policy and the Furniture Retailers of America trade group, Bassett fought to enforce fair trade regulations while reinventing his furniture company over and over to remain viable. Factory Man is not just John Bassett III’s story but an eye-opening account of small towns dependent on blue collar industry in a changing global economy.

 

To join in an ongoing discussion about Factory Man, which includes many local residents' comments about the book and the Bassett, Virginia, area, visit https://www.facebook.com/#!/groups/FactoryManFans/.


 
 

Revised: December 14, 2015