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The Good, the Bad and the Unbelievable

posted by:
October 17, 2013 - 7:00am

From Scratch cover artJournalist Allen Salkin tells the story of one of the most amazing success stories in television history in From Scratch: Inside the Food Network. Today, the Food Network is a major entity that generates over $1 billion in revenue annually and reaches over 100 million homes. The network is known for making its stars household names, and both the network and its stars have tie-in cookbooks as well as their own lines of cookware, utensils and small appliances. The network even has its own magazine that features articles about food trends, lifestyle tips and, of course, recipes from its stable of chefs. In October 1993, when what was then called the Television Food Network came on the air, this success was beyond even their wildest imaginations. At that time, there were only a few celebrity chefs and even fewer television chefs. Stars like Julia Child, Martin Yan and Jeff Smith all appeared on PBS or the occasional cooking segment on a show like Good Morning America. No one could have imagined how the network would evolve or its meteoric rise to success.

 

Now, in time for the Food Network’s 20th anniversary, Salkin brings readers behind-the-scenes stories from the beginning to its current mind-boggling level of success. With this many big personalities, you know that it’s hot in this kitchen. Readers won’t believe the reactions of a couple of stars when their shows came to an end. They may be even more surprised by how much some stars struggled to become comfortable cooking on camera. When Alton Brown came up with his idea for Good Eats, he originally wrote down the three things he wanted to combine to create it. “Julia Child, Mr. Wizard, Monty Python.” During her first meeting with network executives, Rachael Ray announced, “I clearly don’t belong here, I’m not a chef. You’ve been duped.”

 

Salkin was given inside access to the network and its employees, including executives and stars, so he can bring readers the astonishing — and sometimes legendary — stories of what actually took place behind the scenes. He doesn’t hold back. From Scratch includes quotes, documents and scandalous stories that will surprise even longtime fans.

Beth

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